Modern Video Marketing

Part 1:

Video Conversions in an exceedingly Nutshell

Use the ability of video: human connection, immediacy, emotional impact, and PRESENCE to

convert more traffic into SALES

Video packs the weather above into the classic SALES PROCESS

- Get attention

- Filter by Interest

- Connect product SOLUTION benefits with viewer’s NEEDS

- Call viewer to action in an EMOTIONAL way

Video helps sellers overcome the RULE OF 8

- 8 close to exposures on the average before consumer action

- Video’s secret: low Click through but people who click through are more likely to waver

content

- Long dwell time: higher conversions

Part 2:

a way to Pick a distinct segment for your marketing videos

Filter by:

* personal interest – would you discuss a subject for FREE?

* affiliate interest – are there enough affiliate programs for this niche?

* commercial value – what's the typical dollar value of keyword clicks / products during this

niche?

* search competition PLUS YouTube competition – what number other results show informed

Google/YT?

* analysis – Does Google Trends say interest during this niche is growing or dying? Flat

lined?

The Cheat:

- Find your competitors

- Reverse Engineer them

- Create better versions of their top stuff

Part 3:

How competitor reverse engineering works

Reverse engineer your video competitors

- answer the subsequent questions:

* what's the video for? (supplemental/incidental or MEAT AND POTATOES ie accustomed

convert?)

* video marketing type

* video format

* video standards (length / size / narrative elements)

* distribution platforms

How to Come up with something better

Offer videos that are:

* longer

* full of info

* easier to grasp

* updated information

* better graphics

* better sound

* better call to action

* professional OR amateur feel

* personality-driven

Make sure to those in your video:

- keyword mention within the video

- keyword in title

- compulsive title with keyword

- LSI keywords in description

- Call to action in description

- Call to action audio and video in VIDEO itself

- Excite the viewer about all of your social media accounts within the video

- Ask the viewer to ask a matter or otherwise ENGAGE together with your content (this boosts video

rank)

Part 4:

Understand and Use the various styles of video marketing

Be clear on which sort you’ll be specializing in

Article to video

Videoscribe and other whiteboard video creation tools

Slideshow creation tools

Slideshows with phonation

Personality-focused videos

How to pick the correct plan of attack

- Your competitors do this

- The platform most closely fits your conversion strategy

- It enables you to create a brand efficiently

Part 5: Article to video marketing

Software-driven

Converts Text to video

Pre-fed slideshow

- improve the script quality

- Include personalization like voice-over or video snippet

- use as supplemental content not meat and potatoes (if you impose purely automated

videos)

Part 6:

Use Videoscribe and other whiteboard video creation tools

Animated video showing hand drawing images

Requires voice

Need solid script for this to be effective.

What makes for a solid script? See Part 1

Part 7:

Use slideshow animated videos

Software takes audio and pictures and video snippets and turns them into a slideshow

exported to popular video formats (e.g.: mp4)

Use these only for supplemental purposes

Enhance with royalty-free video snippets

Fiverr for affordable voice

Focus on BRANDING

Use cover slides with brands

Part 8:

Shoot and promote personality-focused videos

Video of you or spokesperson talking on to the camera.

Speak improvisationaly or use a canned script

Most powerful thanks to build a video brand

Use these Enhancements

- Branding elements (logo)

- Opening music or clip (get these from Fiverr)

- call the viewer to interact

Part 9:

Marketing videos on social media

Don’t just make video versions of your articles!

Your videos must provide something EXTRA

They must ENHANCE your written content

Your videos should be as specific to the PLATFORM you’re promoting it on as possible

Create a good fit between your text and video content

- cross mentions

- include content in each format that the reader / viewer will only study if they really

consume the content!

- incentivize your community to interact along with your video/written content

(BONUS) Part 10

How to Create Viral videos

Reverse engineer viral themes in your niche

Create plenty of ‘wannabe’ viral videos

Pick the foremost viral and reverse engineer these

Share with influence leaders (this is that the actual secret to ‘viral’ marketing)

THE BOTTOM LINE

Modern Video Marketing TURBOCHARGED

At first, you’ll be throwing spaghetti at the wall...

Identify what works...

Scale up SUCCESSFUL VIDEOS

Optimize conversions...

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Modern Video Marketing